Digital Marketing Course Details

Course Objective:
The Digital Marketing course at ROYAL SRAS Hospitality & Educational Institute is designed to prepare students for the fast-paced world of online marketing. The program covers essential tools, strategies, and techniques to effectively promote brands, increase online visibility, and drive business growth.

Course Duration:
[Insert Duration, e.g., 3-6 months]

Mode of Learning:

  • Classroom/Online sessions
  • Practical projects and case studies

Course Modules:

  1. Introduction to Digital Marketing

    • Basics of digital marketing
    • Understanding consumer behavior in the digital age

  2. Search Engine Optimization (SEO)

    • On-page and off-page SEO techniques
    • Keyword research and optimization
    • Tools like Google Analytics and Google Search Console

  3. Search Engine Marketing (SEM)

    • Pay-per-click (PPC) campaigns
    • Google Ads setup and management
    • Budgeting and bidding strategies

  4. Social Media Marketing (SMM)

    • Leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter
    • Content creation and scheduling tools
    • Social media ad campaigns and analytics

  5. Content Marketing

    • Writing engaging blogs, articles, and social media posts
    • Visual content strategies (infographics, videos)
    • Content planning and calendar management

  6. Email Marketing

    • Email campaign strategies and tools
    • Personalization and audience segmentation
    • Measuring email marketing success

  7. Affiliate Marketing and Influencer Marketing

    • Building partnerships with affiliates
    • Collaborating with influencers for brand promotion

  8. Web Analytics

    • Understanding website traffic and user behavior
    • Analyzing metrics for continuous improvement

  9. Capstone Project

    • Creating a comprehensive digital marketing strategy for a real or simulated business.

Job Opportunities After Completion

1. Digital Marketing Executive/Manager

  • Manage and implement online marketing strategies to promote brands and businesses.
  • Skills Required: SEO, SEM, SMM, analytics.

2. SEO Specialist

  • Optimize websites for search engines to rank higher and drive organic traffic.
  • Skills Required: Keyword research, link building, content optimization.

3. Social Media Manager

  • Oversee social media accounts, create engaging content, and manage ad campaigns.
  • Skills Required: Platform expertise, content strategy, analytics.

4. Content Marketer

  • Plan and create compelling content to attract and retain customers.
  • Skills Required: Copywriting, storytelling, blogging.

5. Email Marketing Specialist

  • Design and run email campaigns to nurture leads and drive conversions.
  • Skills Required: Email tools, segmentation, personalization.

6. PPC Specialist

  • Handle paid advertising campaigns on platforms like Google Ads and social media.
  • Skills Required: Ad management, budget optimization, performance analysis.

7. Web Analytics Specialist

  • Analyze website traffic and user data to improve digital marketing efforts.
  • Skills Required: Google Analytics, data interpretation, reporting.

8. Affiliate Marketer

  • Partner with businesses to promote products and earn commissions.
  • Skills Required: Networking, content creation, negotiation.

9. Freelancer or Entrepreneur

  • Start your own digital marketing agency or work independently for clients worldwide.

Why Choose Digital Marketing as a Career?

  • High Demand: Businesses of all sizes require digital marketing to stay competitive.
  • Diverse Opportunities: Work across industries, platforms, and roles.
  • Creative and Analytical: Combines creativity with data-driven decision-making.
  • Remote-Friendly: Freelance or work remotely for companies globally.
  • Growth Potential: Opportunities to advance into senior roles or specialize in trending areas like AI in marketing.

Start your journey to becoming a digital marketing expert with us and unlock endless career possibilities!